Ad Spend Management
More power, more options, and more control
Online advertising is an essential, growing part of almost any marketing plan. the major ad networks– Google, Yahoo!, MSN, AOL– have a growing set of sophisticated tools that allow you to manage your strategies, your spending, and your results. Moreover, there is a whole class of upstarts like TextAdLinks with new technologies and new networks that allow you to target your buying in new ways. Then there’s open source ad serve software that gives content publishers the power to serve custom ads on their own.
The problem is that you need to manage your business, not your ad campaigns
Whether you’re just getting started are you already have a significant ad budget, we can work to improve your return on ad spending. We’ll start by looking at your business, then develop a custom strategy with the right ad networks, keywords, and other tactics that work for you.
Analysis leads to results
We closely monitor your campaigns, looking for new opportunities and squeezing the most out of every click. By paying attention to both your CPCs (cost per click) and your other traffic, we can look for ways to change your site content to improve conversions and drive more business.