Anil Dash of Six Apart– the maker of Movable Type and TypePad, among other useful tools– has written a thoughtful explication of why they care about the business blogging market. Snip:

In short:

• Blogs are a better tool for the job for a lot of business communications.
• Using blogs at work will help people discover uses for blogs in the rest of their lives.
• Nobody else can do it, and we can’t afford to leave it up to companies that don’t care about blogging.

and:

Because while those of us who work on our own or for smaller companies can say “Well, I want to work on a Mac.” or “I’m only going to use Firefox.” or “I’m only going to use open source applications.” (and most of us at Six Apart fall into those camps), most non-technical people not only don’t have that option, they don’t care enough to find out how to do that stuff. You use what your boss tells you to, and even if you have other preferences, they’re not worth the fight when you’re just trying to get your job done.

So, instead of having to use some horrible “Groupware Knowledge Management Content Solution Server” thing, we think people should be able to use real blogs from a company that actually cares about blogging. And to do that, we have to make blogging tools feel “safe” to bosses and CIOs and CTOs and IT departments and other offices full of people whose job it is to say “no” to anything too new or unproven.

The only thing I would add is that we’ve got to go even further– way past the idea of “real blogs” and into a world that acknowledges that tools from Six Apart are “content management solutions”.